Here’s Why Summer Is the Right Time to Boost Your Marketing Efforts

Summer brings a shift in lead behavior—and clinics that understand it can gain a serious edge. While foot traffic may dip and schedules become more flexible, digital activity surges. People are traveling, scrolling more often, exploring aesthetic options, and mentally preparing for a fresh post-summer look.

These leads aren’t always ready to book today, but they’re highly curious, highly engaged, and actively researching where to go and what to get done. If your practice isn’t capturing their attention now, they’ll land in a competitor’s hands by September.

Why Summer matters more than you think

1. Screen time skyrockets - and attention is cheaper

Between vacations, beach days, and slower work routines, people are spending more time on their phones. This means higher engagement with ads, email, and social content - at a lower cost-per-click. If you're visible now, you're building awareness before your competition even realizes it’s needed.

2. Patients are in “discovery mode”

Summer is a time when people feel more relaxed and open to self-improvement. They’re saving posts, browsing treatments, simulating looks, and considering changes - especially for post-summer or back-to-school/fall events. Capturing leads during this “curiosity phase” lets you nurture them into bookings by early fall.

3. Less clinic competition = higher visibility

Many aesthetic clinics reduce ad spend or pause campaigns in summer. This opens a rare window for your practice to rise above the noise, reach new leads, and dominate share of voice - without increasing your budget.

4. It's the perfect time to test and optimize

With more breathing room in your schedule, summer is ideal for refining your marketing efforts. Test seasonal offers, experiment with ad creatives, optimize your lead funnel, and prepare for a stronger Q4.

How EntityMed can help you capitalize on Summer

• The AI Simulator keeps leads engaged - day or night
  Potential clients don’t always inquire during business hours. With the AI Simulator, they can preview aesthetic results anytime, anywhere—even while lounging at the beach. It captures their full info, so you can follow up when they’re most interested.
  
• Add time-sensitive coupons to create urgency
  Want to turn summer browsers into buyers? Add a limited-time offer directly inside the Simulator experience. It’s a frictionless way to incentivize action - without pushy sales tactics.
  
• Use On-Demand Sales to follow up fast - without your front desk
  Most practices lose leads simply because no one calls back fast enough. Our fully-managed On-Demand Sales Operation handles follow-up, booking, and scheduling for you - so you never miss a hot lead, even after hours.
  
• Simplified Google Ads that convert better
  Forget complicated dashboards and guesswork. With EntityMed’s built-in Google Ads integration, you can run high-performing campaigns that send traffic directly to the AI Simulator - not a generic website page. This leads to higher engagement, stronger intent, and faster conversions.

Proven tactics and strategies on how to promote the AI Aesthetic Simulator on your online marketing channels: 

After registering your clinic, you can promote your branded AI simulator link on your various online marketing channels - and, most importantly, potential patients who try out the AI aesthetic simulator will directly become leads for your practice.

Social media

Whether they are abroad or at home, your potential patients are still active on social media, so promotion on social channels is crucial.

Practices have seen the best results when they share their branded simulator link as a dedicated post, Reel, and Story. However, the most important thing to remember is adding a direct link to your branded AI aesthetic simulator (not just directing viewers to ‘the link in bio’).

We’ve done the hard work for you and created a variety of banner templates that you can simply customize and add to your website.

While others hit pause, you can gain ground. Leads are out there - scrolling, simulating, and dreaming about what’s next. Let EntityMed help you meet them where they are, keep them engaged, and turn this quiet season into a strategic win - don't hesitate to reach out!

You can also book a demo with our Patient Acquisition expert to discover how aesthetic clinics around the world have implemented AI into their practices and experienced immediate ROI.